We have had
some people asking about how we came up with the concept of our Photo Charm and
it is such a beautiful story that we have to share it with you…
Imagine
being 27 weeks pregnant with your first baby. You are so happy and excited and
have been doing everything your doctor has told you. Then, without warning you
go into labour. Happiness and excitement turn to fear and anxiety about your
child’s life and whether they have developed enough to survive.
This was the
reality for not one but two of our relatives, two weeks apart. One had a baby
girl at 27 weeks and the other a baby boy at 29 weeks. Luckily and thankfully
both babies survived and are now thriving but the weeks they encountered
straight after their birth were terrifying. They both said that the hardest
thing was not being able to hold their baby and the only way they could keep
them close was through photos on their phone.
It was these
stories and knowing there are plenty more out there, some without a happy
ending that inspired our Photo Charm. We wanted to design a Photo Charm so that
parents were just a glance away from their premmie baby, newborn, school child
or family photo. Something they could keep close to them at all times whether
it’s on their nappy bag, handbag or keys. The photo is easily changeable so
that it can change as their family grows and changes. Or as a memory of how
small they once were and the lifetime of memories that have been created ever
since.
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